About True Price Websites
We exist to close the gap between off-the-shelf templates and the disciplined engineering that powers world-class digital experiences.
Our Mission
At True Price Websites, we exist to close the gap between off-the-shelf templates and the disciplined engineering that powers world-class digital experiences. We hand-craft every site for speed, security, and scalable growth, yet price our work so that emerging organizations can access enterprise-grade quality without enterprise-level budgets.
As a gesture of gratitude—and to demonstrate the value we deliver—we are underwriting the first 100 website builds at no cost. Early partners will receive our full discovery and implementation program, bespoke future-proof code, and ongoing support; in return, we ask only for the opportunity to showcase the work and learn from their feedback as we refine and scale our offering.
The Founder
Matt Price
Matt Price, a native of San Antonio, built his career at the intersection of technology, design, and business strategy. After earning a B.B.A. in Marketing from the University of North Texas, he began in Plano as an IT recruiter, where matching engineers with high-growth teams deepened his understanding of what differentiates average software from exceptional digital products. That insight drew him back to San Antonio, where he transitioned into technical-design consulting and business-analysis roles, applying structured discovery methods and user-centered thinking to clients across the public and private sectors.
Over the past decade, Matt has led multidisciplinary teams on high-stakes digital initiatives—ranging from enterprise platform modernizations to civic website overhauls—consistently balancing design quality, performance engineering, and clear financial governance. Colleagues recognize his ability to translate complex requirements into intuitive, high-impact experiences and to drive measurable outcomes without losing sight of accessibility or maintainability.
